Risk Planning Management Essay Example | Topics and Well Written Essays - 3000 words

Risk Planning Management - Essay Example s such, in response to risk, human beings have created and developed mechanisms with which they can avoid, prevent and minimize risk. This reaction stems from the fact that risk is considered as the probability that something could happen which can produce a loss, injury or even death. Contextualizing risk, the contemporary period has created a scheme in approaching risk – risk planning management. In effect risk planning management is protecting people, protecting companies. This notion of risk planning management is made more concrete in the intertwined relationships among the construction industry, risk planning management and fire and rescue operations.In this regard, the study will undertake a critical reflection pertaining to the intertwined relationships among the construction industry, risk planning management and fire and rescue operations. This study aims to carry out a critical reflection regarding the interconnection among the construction industry, risk planning m anagement and fire and rescue operations. This is significant as it affords new insights regarding the connection of construction industry, risk planning management and fire and rescue operations in the contemporary period.For this study, a critical reflection on theories as well as on the experiences of the researcher has been employed. In this regard, through critical reflection, a person gains deep learning that enhances not only personal knowledge but also professional skills and decision-making.

Legal regulation of the sex work Essay Example | Topics and Well Written Essays - 2500 words

Legal regulation of the sex work - Essay Example Against the background of the heritage of Canadian laws on prostitution or sex working, this essay discusses how prostitution laws in Canada currently stand and takes into consideration law enforcement patterns, as well as the non-enforcement patterns. It also discuss what or who is being controlled by sex working laws and their enforcement. The history of lawful regulation of sex working in Canada is one of the countrys intervention to try and bring to a stop prostitution under public annoyance provisions in and attempts to utilize the Contagious Diseases Act in Canada in the 1870s, as well as the 1880s (Moscucci, 2012). From about 1910, every Canadian state began using criminal laws on sex working, wherein the act of sex working itself is not an illegal act, but various prostitution-related events are considered illegal. These regulations are mostly based on Canadian laws on barring under-aged individuals on areas used by prostitutes, soliciting, brothel keeping and renting rooms to prostitutes (Moscucci, 2012). The legacy of Canadian law borrowed four notable elements from English law on prostitution. First was the stress on regulation of prostitution under the appearance of public nuisance regulations or the avoidance of annoyance. Under the Criminal Code, it is illegal for a sex worker to publicly importune or solicit with an aim of selling themselves to others and also under the Canadian 1959 Street Offenses dictated that prostitutes are likely to create annoyance or disturbance simply because of their presence, even if no one is annoyed (Moscucci, 2012). Secondly, the critical phrase, common prostitute that applies to women alone, initially appeared in the 1822 English Vagrancy Act and was later incorporated into Canadian law concerning sex working. The effect is that law enforcement officers can overlook a number of formalities in order to arrest common sex workers (Moscucci, 2012). Thirdly, the 1864 Contagious

Nike Responses Corporate Social Responsibility Essay Example for Free

Nike Responses Corporate Social Responsibility Essay Background: Nike is the leading company in sports and fitness fields and located near Beaverton, Oregon (CSRwire, 2012). In 1998, The New York Times exposed that Nike paid workers in China and Vietnam less than two American dollars a day. The aim of this report is to search how Nike response Corporate Social Responsibility (CSR). Theory: There are five dimensions of corporate social responsibility: physical environment, social (community), consumer, supply chain, and employee relation. ‘Corporate social responsibility is encompasses not only what company do with their profits but also how they make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm. ’(HARVARD Kennedy School, 2008) Corporate social responsibility Physical environment The chart from Nike Corporate Responsibility Report in 2012 showed the total emission volume of CO2 (Million Tonnes), which is the major element that causes the global warming. As can be seen from this table, the emission of CO2 from 2003 to 2009 is significantly lower than it of year 1997-98. To create a sustainable market, Nike’ fabric suppliers produce jerseys based on used plastic bottles from landfill sites in Japan and Taiwan and a design tool which cost Nike seven years and six million dollars to help designers to reduce the impact on environment. In 2011, Nike doubled its use on recycled plastic bottles, which were 82 million bottles. (CSRwire, 2012) Community The table shows that total community investment increased dramatically from 2004 to 2009 and in 2007, Nike estimated that it would support 315million dollar to the community (Nike corporate responsibility report, 2009). In 2007, Nike awarded 1million dollar to help schools, which were in finance problem and a Jordan Fundamental Program was set up to give finance support to the educators who have a significant achievement (CSRwire, 2012). In 1999, Jordan Fundamental Program aid more than eight million dollars on lunch program in public secondary school for teachers. (CSRwire, 2012). In 2007, Nike joined the United Nation Refugee Agency and raised 2 million dollar in the first year to support refugee youth education and sports. Nike also sold T-shirt associated with refugee to raise global awareness and capital. (CSRwire, 2012). Nike also had a Partnership with the Lance Armstrong Foundation that aim to encourage people who suffered cancer. (CSRwire, 2012) Consumer Nike issued the Privacy Policy, which include how they collect and use information through different kind of digital devices and what kind of information they will gather. For instance, If a person use a computer and access the Nike website to purchase Nike product or register personal information, the Privacy Policy will protect this customer. And it also help parent to supervise their children, such as parental control tools. (Privacy Policy) According to the news on FOX 59 WXIN, Nike delayed the release of Foamposite Galaxy shoes because of the safety problem of this pair of new shoes. Supply chain ‘The contractor does not use forced labor, including prison labor†¦Employees are age16 or older†¦Contractor’s employees are not subject to discrimination in employment†¦Contractor’s employees are timely paid at least minimum wage required by country law. Working hours are not excessive. Working place is healthy and safe†¦ the Code is fully implemented’ In 2005, Nike was the first company that listed the location of more than 800 contractors publicly, and the location can be seen from the Manufacturing Map on Nike official website. Employee relation In terms of sexual discrimination, the table indicates that 40-percent female and 60-percent male administrators are in Nike in 2009. From 2007 to 2009, the difference between male and female declined steadily. In 2009, Nike hired more women than men in Europe, the Middle East, and in the U.S. (Nike corporate responsibility report, 2009). According to the survey done by CNNMoney, paid vacation, onsite childcare, job sharing program and telecommuting are provided to employees by Nike. Conclusion Nike reduce the emission of greenhouse gas and use recycled plastic to produce products, support community to help schools and refugees, issue Privacy Policy and Code of Conduct to protect consumers and set standard to its supply chain and decline gender discrimination and promote working condition for employees.

How Successful Is Rolex Marketing Essay

How Successful Is Rolex Marketing Essay Rolex is among the top ranked luxury brands in the wristwatch industry that has created its distinctive position in the market by targeting only affluent people. Rolex has been targeting niche market since its initial days; the main aim of the company is to provide quality seeking people with the best wristwatches that have been designed with superior quality raw materials and people who have expertise in this field. The watches are developed with highly experienced and well-trained people who have thorough knowledge and understanding about the wristwatch designing and manufacturing. In order to reach the right target market, Rolex has made a drastic changed in its marketing strategy by moving from traditional mediums such as Television Advertisements and advertisements in newspapers and magazines to celebrity endorsements such as Roger Federer and events sponsorships; both of these elements have created a new image in the market. As people are willing to invest in those brands that will enhance their relationship with their favorite personalities, Rolex has capitalized on this aspect. The primary research conducted among the college students revealed that they are willing to own Rolex brand as it helps them in developing an association with their favorite star. Hence, Rolex is doing aggressive marketing so that it can capture the attention of its target market, enhance its distinctive image worldwide and keep on making valuable contribution in the wristwatch industry. Introduction In luxury wristwatches industry, Rolex is the leading name and it has become a status symbol worldwide. Since Rolex has been meeting the demands of its customers for so many years and has become among the top hundred brands of the world, it is of great interest to know the secret of the success of Rolex. One of the important aspects of every brand is its marketing strategy because it gives it a sense of direction about the efforts that need to be done so that it can capture the attention of its target market and convey positive message to its customers (Key Note, 2011). Research Objectives and Questions The main research objectives of this study are: To gather information about top brands of wristwatch industry. To identify the marketing activities conducted by Rolex to attract the customers. To evaluate the image held by the customers about Rolex brand. In order to understand the current marketing strategy employed by Rolex, following research questions will be addressed to achieve the objectives of the study: Why is Rolex such a successful brand? What is the marketing strategy followed by Rolex to maintain its position in the market? Why are the customers of Rolex satisfied with its wristwatches? Importance of the Study The study will help in understanding the importance of marketing strategy in creating right positioning in the market. When the marketing strategies of top ranked brands are studied, an in-depth understanding about the relevant topic can be developed. Rolexs current marketing strategy will assist in analyzing the success of Rolex in such dynamic and competitive wristwatch industry. Limitations of the Study The scope of the research is limited as there are both time and resource constraints. The research is exploratory in nature and it is comprised of questionnaire-survey. The questionnaire has been designed in consensus with the previous work done by some authors as the questions are designed in accordance with the variables identified to be studied for the research purpose which is discussed in the Literature Review section. The availability of pure study of the subject was another constraint as the researcher is inexperienced and may lack certain skills which can affect the research paper. Literature Review Brief Introduction of Rolex Whenever a customer wears Rolex watch, it enhances the persons personality which makes a statement that the person has a great taste of style and fashion (Gautschi, 2005). Since Rolex watches are designed exclusively for upper class, only selected group of people can enjoy the prestige of owning the brand. Rolex has been in the market since 1995 and it is has its headquarters in Geneva, Switzerland. It has employed more than four thousand watchmakers in about one hundred countries (Mulier, 2010). Rolex was the first brand to introduce waterproof watch in the year 1926. All of the watches are designed with fine quality materials and everything is done in detail so that there are no defects in the final products (Brandz, 2010). In order to build a successful brand in the market, it is important for the companies to focus on development of realistic and well-designed marketing strategy that will support them in achieving their desired objectives (Wansink, 2003). Likewise, brand equity, brand image and marketing strategy are the main areas of studying a brand as they help in determining the factors that influence the customers to make a purchasing decision (Saha, 2012). Marketing Strategy The marketing strategy is one of the key elements of every business plan because the mediums that can be used to reach the target market have to be selected carefully. It is important for an organization to design its marketing strategy on the basis of two most important factors i.e. who is being targeted (target market profile) and which mediums will be applicable for communicating right message about the brand (Keller, 2008). Like any business plan, marketing strategy has a set of objectives that a company wants to achieve for its survival in the market; the key to developing right position in the market is to develop a set of goals on the basis of critical factors which will also help a company to monitor the effectiveness of its marketing strategy (Rao, Agrawal Dahlhoff, 2004). A good marketing strategy is one that is developed with the consensus of the management team of a company and its employees so that there are fewer chances that any important point is overlooked (World Watch Report, 2012). In order to develop an effective marketing strategy, the foremost thing to consider is the target market as it will give an indication about the direction that the company should follow to achieve its goals. An ideal strategy is one that makes the best use of both traditional and online marketing mediums to create, maintain and strengthen its position in the market (Coupland, 2005). In order to attract the customers appropriately, the best way is to design a marketing strategy that has a perfect blend of Above-the-line (ATL) activities and Below-the-line (BTL) activities along with Public Relations and promotional activities (Key Note, 2011). ATL activities comprise of Advertisements on Television and Radio and in newspapers and magazine; all of these forms require heavy amount of investment. BTL activities include brochures, leaflets, billboards, flyers, buntings and etc.; the cost of these activities is comparatively less than that of ATL activities. The marketing activities of each company is determined that is compatible with the type of product or service offering, the target audience and marketing budget (Brandz, 2010). For instance, the marketing activities of Unilever comprise of advertisements, sponsorship of events, promotional offers, billboards and celebrity endorsements. Standard Chartered uses the ATL and BTL activities for consumer segment and one to one marketing for the business segment. Hence, every organization and brand has to ensure that it designs a marketing strategy after doing careful market analysis as it has to gather information about the activities that competitors are doing, the latest trend in the market, customers changing needs, changes in business environment and modification in trade policies worldwide (Gautschi, 2005). Marketing Strategy of Rolex The two main elements of Rolex strategy are tradition and conservatism which means that it has the same product and same communication strategy for decades. The communication strategy is unique that complements the differentiation constituent of its products that has enabled the company to maintain its competitive edge in the wristwatch industry. When the brand started growing in popularity, it kept nurturing itself and added celebrity endorsement so that the customers can develop an association with the brand (Saha, 2012). One interesting fact about Rolex strategy is that it has created a mystery element around its brand which has been an appealing feature for the customers (Brandz, 2010). It has been considered as a male watch for a long period and it has started to penetrate slowly into the female wristwatch market. The backward vertical integration is done by the company so that future supply can be secured and there is less competition within the industry. From the study of Rolex advertisements and marketing activities such as sponsorship of events, it is evident that its marketing strategy is truly a sponsorship and celebrity endorsement strategy. There are two distinctive categories of advertisement done by Rolex i.e. celebrity endorsements and pure product campaigns. The most commonly used medium of advertisements is publishing ads in newspapers and magazines, running Television Commercials and displaying billboards. However, celebrity endorsement is done at a wider level as it helps in developing a luxury brand image. In order to understand the effectiveness of Rolex marketing strategy, Brandz (2010) and Mullier (2010) conducted researches to evaluate the impact of celebrity endorsement on the customers; the survey was carried out and it was found that people buy Rolex because it allows the user to experience the sensation of being a celebrity and wearing the watch enhances the personality of the person as it makes a person stand out from the crowd. The endorsements by celebrity also helps in getting trust of the customers as they believe that any endorsement done by a well-known personality emphasizes that the product or service is genuine and it is worth giving so much money. Most people buy luxury goods so that they can have some similarity with their favorite personalities; hence, Rolex is using this strategy to capture its customers and has been successful in increasing its market share at a faster pace (World Watch Report). In this research, the key terminologies that are studied are brand association, customer loyalty and celebrity endorsement. Brand association is the sense of belonging that the customer develops when using a particular brand, customer loyalty is the customers desire of purchasing the same brand on repeated basis and celebrity endorsement is using celebrities in the advertisement to promote a brand (Keller, 2008). Research Methodology The nature of the research is both qualitative and quantitative as the topic is vast and there are no concrete definitions available for the concepts that are being studied i.e. brand association, marketing strategy, customer loyalty and celebrity endorsement. Since the human factors are being studied, it is important that after gathering sufficient theoretical knowledge, the data collected is analyzed properly. The data is collected by conducting both primary and secondary researches. The secondary sources of information are compiled mainly from the research journals and articles along with the books available on many online stores. The variables for the study are deduced after careful evaluation of all factors. The variables have been defined in detail so that an understanding about the purpose of research can be easily developed. The primary data is collected by conducting a small survey that comprise of fifty respondents. Online data collection method was used to reach the respondents as contacting them via email was the easiest method. The sampling method used was convenience sampling as all the respondents were college students and accessing data via online survey was the most feasible option. When the questionnaire was developed, a pilot test was done on ten respondents to determine the understanding capability of the respondents and to ensure that the respondents had no difficulty in the questionnaires. The questionnaire comprised on ten structured questions so that the respondents had to select the option that best met their opinion. The main aim of this survey was to identify the image of Rolex in young people and also to determine the meaning of brand association in this market. Although the brand is considered to be a luxury brand but it is vital to get the viewpoint of the customers to understand the factors that led to the development of such image. The questions revolved around the key concepts i.e. brand association, customer loyalty and celebrity endorsement. Other factors that can impact the marketing strategy were studied to identify the extent to which they can have impact on the customers such as Corporate Social Responsibility (CSR) activities, ethical practices, environmental friendly policies and business operations, Public Relations and many more. Since the response rate is slow in online data collection method, the entire data was collected in ten days. When some of the respondents gave half-filled questionnaires, they were asked to fill them again and submit a completely filled questionnaire. Some interviews were also planned with Rolex marketing people but due to some important project, interview sessions were not conducted; otherwise, the information would have been more authentic and up-to-date. Once the data was collected, it was then entered in the excel sheet which was later used for in-depth analysis. When data analysis was done, undue care was given to the tools used for analysis. Since the main purpose was to understand Rolex association in customers minds, the analysis was kept simple as most of the data is presented in descriptive statistics i.e. frequency, percentage, means and etc. so that readers can easily understand the findings of the research. The main problems encountered during the research were slow response rate and cancellation of interviews with Rolexs marketing department people. Findings The data collected from primary and secondary researches showed that the luxury brands in the wristwatch industry are Rolex, Omega, Dior, Cartier, Tag Heuer and Swatch. Majority of the people ranked Rolex and Cartier as the best luxury brands that have high quality and give the users a sense of pride for owning the watch of leading brands. The key factor that influenced in creation of such perception was the celebrity endorsement. More than 80% of the respondents that they get attracted those advertisements that have their favorite personalities or celebrities as they know that the person will tell the truth about the brand. Almost 70% of the respondents agreed that they buy a brand because they want to develop an association with their favorite star and want to share something similar so that they can enjoy the feeling of belongingness with their aspiring personality. The respondents agreed that Rolex is a luxury brand and they can only recall those ads that had some celebrity in them as it is easier to recall a brand in this way. Only 60% of the respondents were aware of CSR activities and sponsored events organized by Rolex; it shows that the celebrity endorsement strategy works best for Rolex customers. From the primary research, it was found that only 10% had a Rolex watch which was given to them as a gift; remaining 90% agreed that the price of Rolex watches is high and only few people can afford to buy them. Even when such luxury brand watches are bought, they need to be handled with care because slight negligence can cause huge amount of repairing cost. The respondents believe that there should be a separate line of watches for those people who are looking for premium quality watches but at affordable rates. Conclusion Rolex is a luxury brand that can be bought by only selected group of people; the company has clarity about its target market and has designed its marketing strategy in accordance with the market requirements. The current marketing strategy used by Rolex comprises of celebrity endorsement and sponsoring of events. Majority of the advertisements are placed in magazines and newspapers of elite class so that they can be informed about the watches. When new watch is introduced by the company, advertisements are run on Television so that awareness about the product can be created. Rolex has created distinctive image in the market by portraying itself as the luxurious brand that is worn by celebrities. Everyone who wants to develop an association with any of the favorite personalities is buying and using Rolex watches. Hence, the marketing strategy used by Rolex has helped it in achieving its set goals of marketing strategy and it has positioned itself distinctively from its competitors.

Physics of Toilets :: physics toilet toilets

Throughout the ages we have seen timeless inventions to numerous to name. We have seen everythingfrom the inventio of the radio to the engine to the atomic bomb. But there is one invention that goes onunappreciated, even looked down upon. The toilet. The toilet is an amazingly simple invention which,without it, the world would be a very different place. Without toilets there would be waste in our housesas well as in the streets that would have to be manually taken care of. Without the flush toilet there is nopossible way that the world could survive as populated as it is. It is an invention that has become, in ourtime, a necessity. The Birth of the Flush Toilet The first successful attempt at a true water flush toilet as see them today came as early as 1862. Known as a "washout", it consisted of a bowl with a hole in the bottom on the front or back. Below this was a p-trap filled with water in order to prevent gas escape. Such wonderful devices became very popular over to the outhouses and earth closets (portable outhouses). They were much liked, though known to often flush incompletely. An improvewment was made on the "washout" when the bowl was combined as one with the p-trap. This was known as a "washdown". Though it was an improvement, neither the washout nor the washdown were known for aconsistent complete flush. Nearing the end of the centruy, sanitaryware manufacturers discovered that by diverting some of the water from tank pipe into the bowl acting almost like a jet flush. It was also learned that if the shape of the p-trap exit were changed it would act almost as a siphon sucking everything from the bowl. Thus the modern flush toilet was born. Though people often credit Thomas Crapper for the invention of the flush toilet, he was in actuality only the owner of one of the first largest toilet manufacturers. It was in fact a collection of ideas of many people from Leonardo DaVinci to John Harrington to Alexander Cumming and on through history. The Basic Concept Behind the Flushing Toilet Flushing a toilet is the perfect example of basic physics. A toilet is little more than a storage tank of potential energy. The tank on the back of every toilet, as most people know, is filled with water. When the flushing lever is pressed all of the stored water in the tank is suddenly released through a hole in the bottom of the tank.

Obadiah The Prophet :: essays research papers

Prophet - One who utters divinely inspired revelations That is how the word prophet is defined in Webster’s dictionary, but a prophet is much more. A prophet is someone who is chosen by God to convey his message to the people; a middleman between God and his people. A prophet is someone who God selects as the embodiment of himself. Someone that people will listen to. Someone with a presence. Now the prophets did not all lead perfect lives, but they all had a bond with the Lord that could not be matched. The Prophets were holy people but they were in no way God-like. They were humble people that gladly served their God. This summary of a prophet is what most people believe the prophet Obadiah was like. Obadiah, the shortest book in the Old Testament consisting of only one chapter, is the pronouncement of doom against an ancient and long-forgotten nation, the land of Edom. It was written in 587 B.C.E, after the destruction of Jerusalem. But there is more to this book than that. The Scriptures have that ability of appearing to be one thing on the surface, but on a deeper level, yielding rich and mighty treasures. This is definitely true for the short, but meaningful book of Obadiah. We know very little about Obadiah except that he was one of the minor prophets. There is a reference to a prophet Obadiah in the days of Elijah and Elisha and there is some thought that perhaps he is the same man. The name Obadiah was a very common name among the Hebrews though, and it is very likely this is not the same prophet, for in this book Obadiah mentions the day when Jerusalem was destroyed, captured by the alien armies, and that occurs long after the time of Elijah and Elisha. So most Bible commentators believe the author of this book was a contemporary of the prophet Jeremiah, the last of the prophets before Israel went into captivity. The name Obadiah means "the servant of Jehovah;" He fulfills the position of a servant. He comes and does his work and fades into the background; he delivers his message and he is gone. That is about all we know about the man behind this book. The book of Obadiah tells the story of two nations, the nation of Israel and the nation of Edom, the country to the south of Israel that is now usually referred to as the Negeb.

Porters 5 on Kraft Foods

Revenue 49 billion Second largest company behind nestle Employs 125,000 Its five brands are divided into 5 main sectors snacks,beverages,grocery,and convient meals Sanja khosia is the president of kraft His 7 step bussiness model is to drive growth is DISCOVERY: find out what works STRATEGY: focus through lenses VISION: find a simple hook EXECUTION: clarify and deligate ORGANIZATION: build collaborative networks METRICS: manage numbers and tell stories Headquartered in Northfield, Illinois, Kraft Foods (KFT) is the largest food and beverage company in the U. S. , and is the second biggest worldwide.Kraft was founded in 1903 by James L. Kraft and, after inventing pasteurized processed cheese not requiring refrigeration, would eventually go public as the Kraft Cheese Company. Kraft bought cream cheese producer Phenix Cheese Company in 1928 and was subsequently bought by the National Dairy Products Corporation. By 1976, company would change its name to Kraft Inc, and in 1979 the company merged with Dart Industries to become Dart & Kraft. This new company would eventually spin off its nonfood divisions with the remaining food entity known as Kraft Inc yet again. Phillip Morris Companies bought Kraft in 1988 for $12. billion and merged it with General Foods in 1985 and Nabisco in 2000. Kraft was spun off by Altria Group in 2001 and is now a component of the Dow Jones Industrial Average. Kraft features some of the best known brands in the world including Jell-O, Chips Ahoy! , Oreo, Cool Whip, Capri Sun, Crystal Light, Planters, Fig Newtons, Kool-Aid, Kraft cheeses, Maxwell House, Nabisco, Oscar Mayer, Ritz, Shake ‘n Bake, and Stove Top stuffing. Kraft Competitors: * Tier 1 Competitors: General Mills (GIS), Kellogg Company (K), Conagra Foods (CAG) * Tier 2 Competitors: J;J Snack Foods (JJSF), Ralcorp Holdings (RAH), PepsiCo (PEP), H.J. Heinz Company ——————————————â €”—- Kraft Foods' (KFT) Mission Statement Our Vision†¦ Helping People Around the World Eat and Live Better Our vision captures the essence of who we are. Everything we do flows from our vision. We just don't happen to be a business that sells food – it's what we're all about. Our vision is about meeting consumers' needs and making food an easier, healthier, more enjoyable part of life. Our vision tells the world – our employees, customers, consumers and the communities where we make and sell our products – what we care about.It captures the importance of health and wellness, but it also embodies all the ways we can eat and live better, such as the enjoyment of a dessert, the convenience of a microwave meal, the safety and value of our products and the services and solutions we provide. These six values are what we stand for, the standard of conduct we hold ourselves to and our commitment to the people who work with us, invest in us, and purchase our products. They plainly communicate what the world can expect of Kraft and what we must expect of ourselves. Our Values†¦Innovation – Satisfying real-life needs with unique ideas Quality – Fulfilling a promise to deliver the best Safety – Ensuring high standards in everything we make Respect – Caring for people, communities and the environment Integrity – Doing the right thing Openness – Listening to the ideas of others and encouraging an open dialogue These six values are what we stand for, the standard of conduct we hold ourselves to and our commitment to the people who work with us, invest in us, and purchase our products. They plainly communicate what the world can expect of Kraft and what we must expect of ourselves.Company Description As a top company in the Food industry Kraft Foods specialize in food processing producing beverage, cheese and dairy, snack foods, confectionery, convenience foods and cereals with well known bran ds such as Vegemite, Terry's chocolates, Ritz, Pretzels, Philadelphia cream cheese, Maxwell House, Kraft Sandwich Spread, Capri Sun and A1 Steak Sauce. Business Industry – Food The general business activity and principal products or commercial enterprise of Kraft Foods are categorized as being part of the Food Industry. Kraft Foods SloganA slogan is a short, memorable catch phrase, tagline or motto used to to identify a product or company in advertisements. The advertising slogan, or business slogan most associated with Philadelphia cream cheese produced by Kraft Foods, is: â€Å"A little taste of heaven. † Kraft Foods Mission Statement and/or Vision Statement Mission Statements and Vision Statements are written for customers and employees of corporations. A Mission Statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims.The definition for a Vision Statement is a sentence or short paragraph providing a broad, aspirational image of the future. Kraft Foods Vision Statement: â€Å"Helping People Around the World Eat and Live Better. † Useful Definitions about a company such as Kraft Foods Useful definitions related to a company, like Kraft Foods, businesses and corporations – all useful business information. A company is a form of business organization in which ownership is established through the issue of shares. A corporation, termed as a limited company in the UK (Ltd. ), are legal entities separate from the persons that form it.A company or corporation is recognized by the law to have rights and responsibilities like actual people. The names of companies are the names by which corporations are identified, such as Kraft Foods. The word â€Å"company† may refer to a partnership or to a sole proprietorship so the names of many business corporations end with â€Å"Ltd. â€Å",†Inc. † or â€Å"Plc† reflecting the Limited Liability if companies or businesses fail, in which case neither the shareholders nor the employees are held liable for debts. Public companies are listed on the Stock Exchange and their shares are available for the public to invest in. make today delicious† Tuesday, September 6, 2011 Kraft Food's Mission Statement Helping People Around the World to Eat ; Live Better Kraft's mission is to provide fun, healthy food for people to enjoy. Their mission statement informs us that they care about their consumers. Their  values are innovation, quality, safety, respect, integrity, and openness. They strive as a company to communicate with the world reassuring them they're a trusted company with their products. Kraft Foods Inc. (KFT) – Financial and Strategic SWOT Analysis Review Summary Kraft Foods Inc. (Kraft Foods) manufactures and markets snacks, confectionery, and quick meal products worldwide. Kraft Foods is number 1 US food company and number 2 wo rldwide. It is principally engaged in manufacturing and marketing of packaged food and beverages. The various products offered by the company include cheese, dinners, dressings, coffees, meats, biscuits, cream cheeses, powdered beverages and chocolates. The company markets its products under the brand names of Kraft, Maxwell House, Oscar Mayer, Oreo, LU, Philadelphia, Jacobs Coffee, Carte Noire, Tang, Milka Chocolates, LU Biscuits, Cote d’Or, Lacta and Toblerone.Kraft Foods operates in over 80 countries and sells its products in over 170 countries across the world. Kraft's $19 billion acquisition of Cadbury became final in 2010. As of June 1, 2010, the company owned 100% of all outstanding Cadbury shares where as in February, 2010 it had 73. 71% shares. The company is headquartered in Northfield, Illinois, the US. Kraft Foods Inc. Key Recent Developments†¦ Apr 13, 2010: Kraft Foods Inks Multi-year Agreement With Capgemini Mar 18, 2010: Kraft Foods Plans To Reduce Sodium In North American Products Feb 16, 2010: Kraft Foods Q4 Operating Profit Surges, Revenues UpFeb 09, 2010: Epsilon To Support Direct Marketing Initiatives Of Kraft Foods Jan 19, 2010: Cadbury Accepts Kraft’s $19. 7bn Takeover Offer This comprehensive SWOT profile of Kraft Foods Inc. provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.International bussiness unit revenue is   27% They have strong research and development 11 food research and development centers 2400 food scientists and chemist . There weakness is they have trouble producing and launching new products. Threats feirce competition Recal ls Consumers may not have as much confidence in kraft products Lawsuits Strengths Kraft has a strong brand image What should they take out Many of kraft products are often high in cholesterol and they contain processed meats One of the   worst unhealthy food kraft produces is lunch box.Combo meals Eight out of 43 are deemed sensible meal solutions The cracker ham and cheddar combo is the least healthy. Combo meal aft Foods Vision Statement – Kraft Foods Business Description The importance of the Kraft Foods Vision Statement should not be underestimated. As a highly successful company in the Food industry Kraft Foods specialize in food processing producing beverage, cheese and dairy, snack foods, confectionery, convenience foods and cereals with well known brands such as Vegemite, Terry's chocolates, Ritz, Pretzels, Philadelphia cream cheese, Maxwell House, Capri Sun and A1 Steak Sauce.The Kraft Foods Vision Statement describes the values, services and the company's vision f or the future. Kraft Foods Vision Statement We hope that the Kraft Foods Vision Statement together with our definitions, hints and tips will provide you with inspiration to develop your own successful explanatory paragraph which will prove to be suitable for your associates, customers and .Kraft Foods Vision Statement – Kraft Foods Business Description The importance of the Kraft Foods Vision Statement should not be underestimated. As a highly successful company in the Food industry Kraft Foods specialize in food processing producing beverage, cheese and dairy, snack foods, confectionery, convenience foods and cereals with well known brands such as Vegemite, Terry's chocolates, Ritz, Pretzels, Philadelphia cream cheese, Maxwell House, Capri Sun and A1 Steak Sauce.The Kraft Foods Vision Statement describes the values, services and the company's vision for the future. Kraft Foods Vision Statement We hope that the Kraft Foods Vision Statement together with our definitions, hints and tips will provide you with inspiration to develop your own successful explanatory paragraph which will prove to be suitable for your associates, customers and employees.